With the opposition dominating traditional broadcast channels, we shifted our focus to cable and addressable TV, allowing us to reach high-value voters without competing directly against overwhelming spending. By purchasing premium inventory on Bally Sports, MLB.tv, and streaming platforms like SlingTV and FuboTV, we capitalized on private marketplace deals and avoided the rising costs of broadcast sports advertising driven by the success of local teams.

The results were historic—Michigan became the only state house in the nation to flip party control in 2024. HRCC defended all 12 vulnerable Republican incumbents and successfully flipped four out of nine targeted Democratic districts, including two in the highly contested Detroit DMA. This campaign set a new standard for state-level races, proving that data-driven targeting and strategic media allocation can overcome even the steepest financial disadvantages.